New Zealand based. Working globally. Equal parts strategist and creative.

PENTASIR started as a side project and turned into something we didn’t plan for. The idea was simple: most brands look good but fall apart operationally. We wanted to fix both sides.

We work at the overlap between creative direction and systems thinking. That means we care as much about how your brand functions day-to-day as we do about how it looks. The visual vocabulary, the supply chain, the campaign, it all has to work together.

Most studios hand you a brand and leave you to figure out the rest. We don’t. Whether that’s tightening up the back-end, directing a shoot, or building the site from scratch, we stay in it until it runs.

We’re selective about the brands we work with. If that sounds like what you need, let’s talk.